EcoBirdy has won the ‘Good Design Award’ in the product design category. The products of ecoBirdy are made soley with recycled raw materials from Van Werven. It is the highest honor for design innovation in Australia. The winners of Australia's ‘Good Design Awards’ were announced at the Sydney Opera House on 17th May at the 60th Annual Good Design Awards Ceremony.
The annual Good Design Awards is Australia's most prestigious Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the market, excellence in architectural design, digital and communication design and reward emerging areas of design including business model innovation, social impact and design entrepreneurship.
The Good Design Awards Jury commented – “ecoBirdy is simply a wonderful design story with enormous potential for positive impact on our lives and planet. This is such an inspiring design project that will help educate our future generations about sustainable design practice and the potential it has to influence the prosperity of our world, well done.”
Van Werven wants to contribute to a circular society and the products of ecoBirdy are a tangible symbol of this. ecoBirdy has shown how they reuse 100% of toys from rigid household plastic waste. ecoBirdy uses secondary raw materials from Van Werven which were once things like childern’s toys, to make new products such as a small child’s seat. You can see how this is done here.
Reuse at a young age
The project is an exclusive collaboration between the Belgian design brand and the Dutch plastic recycler. With the help of the European Union, the project was set up in several countries. The aim is to familiarize children with reuse at a young age.
Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.